AI Beauty Shopping Assistant
One selfie.
Every beauty product
matched to you.
Stop guessing shades. MIRU reads your skin once, then finds the exact products, shades and prices worth buying.
Foundation match
98%
Shade 12 Warm Sand · $39.50 at Ulta
How it works
Three steps between you and the right products.
01
One selfie
Ten seconds in daylight. No filters, no forms, no quiz.
02
Your Beauty Passport
Tone, undertone, skin type and sensitivity — saved permanently.
03
Shop your matches
Exact shades with a match score, and the best price we can find.
A sample match
This is what a recommendation looks like.
How MIRU chooses products
Every pick has a reason you can read.
Recommendations are built from four inputs — and each product card tells you exactly which one earned it a place in your routine.
Skin tone & undertone
Shades are matched to the depth and undertone we read from your selfie, not to a name on a label.
Finish preference
Matte, satin or dewy — we filter formulas to the finish that suits your skin type and how you like to look.
Ingredient sensitivity
Fragrance, actives and comedogenic ingredients are screened against your sensitivity reading.
Product reviews
We weigh merchant ratings and review volume, so a recommendation is never based on marketing alone.
Instant routines
A full routine in one tap.
Pick a mood or a budget and MIRU rebuilds the whole routine around it, with a running total and how much you're saving against retail.
Coming to MIRU
See it before you buy it.
In development
Virtual Try-On
See a full face of your matched routine before you buy.
In development
Lipstick Preview
Test every shade on your own lips in real time.
In development
Hair Color Preview
Preview colour against your undertone, not a model's.
In development
Outfit + Makeup Matching
Build a face that works with what you're wearing.
FAQ